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About Morey (Moshe)

Morey Ruza—known warmly as Moshe—is the heart and soul of The Chosen Bean. His journey is defined by devotion to specialty coffee and the belief that every roast can connect people across tables, stories, and generations.

“The smell of roasting coffee takes me back to my childhood— I remember weekends sitting around the table with my family. That warmth, that togetherness—that’s the feeling I try to put into every bag we roast.”

For Moshe, coffee isn’t just craft. It’s comfort, care, and community. Each origin and profile is chosen to evoke that first-love moment with coffee—rich, honest, and unforgettable.

A Vision Rooted in Purpose

When Moshe founded The Chosen Bean, the goal wasn’t simply to roast great coffee—it was to build a place where quality, integrity, and kindness guide every decision. From sourcing to shipping, the standard is simple: would I serve this to my family?

“Excellence is a habit. Roast after roast, detail after detail.”

The Craft of Specialty Coffee

Moshe treats every roast as both science and art. He honors origin character, steers development with intention, and finishes each batch at its sweetest, most resonant point. The result? Cups that feel like home—balanced, layered, and full of heart.

  • Small-batch roasting for freshness and control.
  • Profile-driven to highlight terroir and sweetness.
  • Always learning—cupping, iterating, perfecting.

The Legacy of The Chosen Bean

From first pop to final sip, Moshe’s signature is consistency with soul. What began as a small roastery has grown into a community of coffee lovers who share the same values—family, intention, and the joy of a beautifully brewed cup.

Every bag we ship carries that weekend-table spirit forward: welcome, take a seat, and enjoy.

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